After spending two and a half years in “Golani”, one of the IDF’s top infantry units, Joe went back to London to study and build his carrier. He started off in archeology but found the tempo too slow, so he crossed the lines and got a job at a top advertizing agency “Saatchi and Saatchi”. There he found his passion “creativity” and took on a mission to help develop creative thinking around the world.
Joe Howard
Creativity - the new Holly Grail of the corporate world. Joe a Professional archeologist has dug his way through the advertising world only to come out with some very interesting insights regarding how it works or should one say how to work it. Of course he came out in Tel Aviv, and has much to say about that too.
