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Maurice Levy was a young computer expert, working for French advertising giant Publicis, when he ran into a blazing office to rescue the company’s computer records. This incident was the herald of his meteoric rise to the top of Publicis, one of the Big Four of Jewish advertising.

Maurice Levy

Maurice Levy discusses his sense of identity from his childhood days in Morocco until today. This advertising expert treats us to a survey of the iconic images of Jews: What image of Jews do non-Jews have? How do Jews see themselves? And does one have to wear one’s identity on one’s sleeve?

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