Jonathan Levav is an Associate Professor of Business at Columbia Business School. He has authored numerous articles published in trade journals, focusing on consumer culture and market research. His areas of expertise lie in: Consumer Behavior, Consumer Debt / Credit Cards, Consumer Savings Behavior and Consumer Spending.
Jonathan Levav
How do you market your products in a global economic crisis? Professor Jonathan Levav analyzes the consumer fear that grips the market place and fuels lower sales, creating a cycle of downturn. Levav keys us into some tips and tricks of the trade in trying to market your products and earn a profit in a tough climate.
